The first step of SWOT analysis is to accept that we have all the four elements i.e. Strength, Weakness, Opportunity and Threat. Then we need to identify and list out the four elements within ourselves. SWOT can be understood as follows:
1. Strength: our ability to plan and organise our resources efficiently e.g. strong memory, wide connection and network
2. Weakness: our inability to plan and organise our resources efficiently e.g. forgetfulness, fear of speaking in public,
3. Opportunity: external factors that would help us to achieve our objective and goal e.g. connection and network with players from other college or industry, sufficient money, enough time 4. Threat: external factors that would hinder us from achieving our objective and goal e.g. stiff competition
From the SWOT list that we had come out with, we then lay out our plan to leverage on our Strengths and Opportunities while overcoming our Weaknesses and sizing our Threats. The plan can be short, mid or long term with measurable milestone and timeline. Every plans should still focus on achieving our eventual target.
As an example, a student wants to improve his result. He then needs to set a target what result he wants to achieve, say to achieve a GPA of 3.5. Then he needs to analyse his SWOT. Let say the analysis comes up with the following list
From the above, the students then can
- leverage on his ability to analyse and his strong command of language during his classes, course work and exams
- be friendly with his smart friends and professional relative to learn and exchange information on his study and general knowledge
- improve on his discipline by not being sloppy consciously and unconsciously
- write down notes at all times to help strengthen his memory
- avoid lazy friends and distraction during study time but keep maintaining cordial relationship with them
- leverage on the family for emotional and financial support
Out of the six points mentioned above, the student can classify which will be something that he can achieve in a short, mid or long term. He should also review his plan and continuously ammend or adjust the plan accordingly in order to achieve the target.
(Amzzah Naseehah Resources conduct SWOT analysis consultancy services. If you are interested, email to : amzzah_naseehah@ymail.com or call: +6012-5103364, terms and conditions are negotiable)
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